MYNTHON
At Qindle I worked together with the strategic and design team on designing a new branding for the launch of Mynthon, a Finnish breath-refresher from Cloetta. Our brief was to introduce Mynthon as a cough and cold product in Sweden, Norway and Denmark. My role during this project was to explore the cough and cold segment and the sickness culture of Scandinavia. As a team we used Miro to conduct and share our research.
These are the different fases of the project.
To explore the cough and cold segment I researched the many different kinds and brands of cough and cold products on the market. With this knowlegde we created a cough and cold journey. With this journey we could identify a space where Mynthon could stand out from the competitors. We decided to focus on the sickness suspicion and recovery fase.
I researched visual elements used on cough and cold packaging to figure out what ways a used to convey to effectiveness of the product. After that I wanted to deepdive into the sickness culture of Scandinavian countries. It was important for us to know if the message we wanted to tell with Mynthon would be one Danish, Swedish and Norwegian people would like.
After conducting field research with some prototype packaging designs I analysed the results which are used as the base for the final packaging designs. After meeting up with our client we created our first draft of the positioning of Mynthon. We were tapping into the increased demand for self-care focused products post- covid. Finding out people aim to prevent instead of cure, and take back control.
